DIGITAL GROWTH PLANS
Exit the grind and scale smarter, not harder
Tired of the daily grind of running your business and trying to grow it? Stop spinning your wheels and start seeing real results. Focus on what you do best – running your business – and let us handle the complexities of online growth.
Have you ever wondered…
How do I break through the noise?
By getting specific. Think of the last time a message grabbed you. I bet it spoke to your dreams, your pain, something that mattered to you. Know your audience and the rest follows.
Will these services actually work?
Our approach is rooted in data and strategy so that we have evidence to support the decisions we’ll make together. Our clients are long-term partnerships built on mutual success.
What’s the least risky way to do this?
We offer flexible plans with no long-term commitments. You can choose the services you need, when you need them, and adjust your plan as your business evolves. We also offer marketing options for small business here.
How can I compete with AI content?
The popularity of generative AI has created an opportunity for businesses to be more unique and authentic. As the internet fills up with AI content (e.g., Chat GPT), creatively contextual content is winning more traffic.
DIGITAL GROWTH PLANS
Scaling your business shouldn't mean sacrificing your sanity
Identifying ideal customers and turning them into loyal fans is the lifeblood of any successful business. These four pillars are the foundation of a successful customer acquisition and retention strategy, no matter what you’re selling.
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Going Beyond Demographics
Forget the typical details like customer age and location. We need to understand the psychographics of our ideal customer. What are their values? What are their pain points? What keeps them up at night? Where do they hang out online and offline? Think about creating detailed customer personas. Give them names, backstories, motivations. Are they "Tech-Savvy Tess" who's always looking for the latest gadget, or "Budget-Conscious Bernie" who prioritizes value? The more specific, the better. Social listening and customer reviews are a great place to start.
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Understand the Customer Journey
From the moment a potential customer becomes aware of your brand to their post-purchase experience, we need to understand every step. What are their needs at each stage? What questions do they have? Where are the potential friction points? Then, we optimize every single touchpoint. Is your website easy to navigate? Is your content engaging? Is your customer service top-notch? Are you nurturing leads effectively? Think of it as building a seamless and delightful experience that guides them towards conversion and loyalty.
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Language that Resonates
Once we know our ideal customer inside and out, we can speak directly to their needs and desires. Generic marketing fluff won't cut it, especially now that marketing channels are full of AI generated messaging. We need to create headlines and slogans made to resonate with specific pain points and also showcases how our product or service provides the solution. Focus on the benefits, not just the features. Use storytelling, emotional triggers, and social proof to build trust and credibility. Test different messaging to see what performs best.
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Know your Numbers
It’s important to know whether everything you’re doing is really making a difference, and if not, why? Track key metrics like website traffic, conversion rates, customer acquisition cost, and customer lifetime value. We're not just creative, we've got the numbers to understand what's working and what's not. By continuously analyzing the data, you’ll know how to make adjustments to your strategy without starting back at zero— you’re always learning. Write better messaging, take calculated risks and ultimately, maximize the money you’re investing in growth.
“We started working with Bold Type when we leveled up from a small pop-up operation to our first brick and mortar location. Noelle and Garrett did our brand, website, and our digital strategy. We went from about 1,000 monthly visitors across our channels to an average of 25,000 monthly visitors in about 6 months. A few years later we opened our second location with the Bold Type team at our side. They’re not just marketers, they’re partners who invested in our success.”
— Ed Snyder, SalusNorth Wellness Collective
Our Growth Plans
DIGITAL GROWTH PLANS
FAQs
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The Entry plan is designed for startups and small businesses needing a foundational online presence. It focuses on essential services like website optimization, basic SEO, and initial content creation. Accelerate is for businesses already established online but looking to scale. It includes more comprehensive content marketing, increased ad spend, and dedicated account management. Our Premium plan is for businesses aiming for significant market share growth. It offers the most comprehensive suite of services, including advanced SEO, personalized email sequences, higher ad spend, and senior strategist support. Essentially, each tier builds upon the previous one, offering more advanced strategies and resources for greater growth potential.
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We'll start with a free consultation to understand your business goals, current online presence, target audience, and budget. We'll then analyze your needs and recommend the plan that best aligns with your objectives. We believe in a collaborative approach, so we'll discuss the rationale behind our recommendation and answer any questions you have.
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Results vary depending on several factors, including your industry, competition, and current marketing efforts. However, we focus on delivering measurable results. We track key metrics like website traffic, leads generated, conversion rates, and ROI. We provide monthly reports detailing your progress and make data-driven adjustments to our strategy to optimize performance. We can also provide case studies of similar businesses we've helped.
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The ad spend is the budget allocated specifically for running your paid advertising campaigns on platforms like Google Ads and social media. The amount included in each plan represents a starting point. We work with you to refine this based on your budget and campaign goals. We handle the campaign management, including targeting, ad creation, and optimization, to ensure your ad spend is used effectively.
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Our contracts are typically month-to-month, offering flexibility. However, we do offer discounts for clients who commit to longer-term agreements (e.g., 6 months or 12 months). We believe in earning your business every month, but we also know that consistent, long-term strategies are often the most effective.
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The Premium plan is a great starting point for established businesses, but we understand that some companies require highly specialized or enterprise-level solutions. If your needs exceed the scope of our standard Premium package, we can create a custom plan tailored to your specific requirements. In our first meeting, we’ll discuss your unique challenges and objectives, and then develop a bespoke strategy that incorporates the advanced tactics, dedicated resources, and any specialized services that you need.
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Note this in the interest form and we’ll plan to discuss your needs to create a strategy that makes sense for your business. While we believe our plans offer the most value, we can also offer a la carte services, or even create a completely bespoke package. Our goal is to help your business grow, regardless of circumstances, so let's talk about how we can make that happen within your budget.
Wanna learn more?
Share the basics about you and your business. We’ll respond to set up a free consultation to chat about your goals and discuss your options.
We got your back
Free yourself and your time up for the things that you’re passionate about. You have better things to think about. Enjoy peace of mind knowing that the experts have it all under control for you and then some.
