We're excited to highlight a recent post from Leland Maschmeyer, co-founder of renowned NYC design studio COLLINS, where she brilliantly argues that a truly effective vision needs to be visible. Forget the jargon and lofty ideals—a powerful vision is something you can actually see, like Microsoft's classic "a computer on every desk and in every home." Maschmeyer challenges us to ask: Can we draw our vision? If not, it's likely just empty words. In a world of noise, real vision reaches out and clears the path forward.

Tired of customers missing vital information? Ditch the endless signs and embrace intuitive store design. We'll explore how to improve customer flow by focusing on visual cues and logical layouts. Learn to create an accessible and user-friendly space, reducing confusion and boosting customer satisfaction. Discover practical tips for small business owners looking to optimize their retail experience and move beyond relying solely on signage.

Marketing doesn't have to break the bank! This post explores creative, budget-friendly strategies for small businesses, from leveraging word-of-mouth and social media to partnerships and content marketing. Learn how to amplify your reach and build a thriving community around your brand without emptying your wallet.

Ensuring web accessibility is no longer an option but a necessity for small businesses. Free web accessibility checkers are powerful tools that can help you evaluate your website's compliance with WCAG and ADA guidelines

Are you looking to take your online presence to new heights? Do you want to attract more customers, outrank your competitors, and maximize your business's potential? Learn the basics of Search Engine Optimization (SEO) to build an essential (and free!) component of any comprehensive digital marketing strategy

Businesses can offer various types of value to their customers, depending on their industry, target market, and unique selling proposition. Here are some common types of value that businesses can provide

Here at Bold Type we’ve got some favorites that are used the most consistently on our projects. Generally, it’s best to focus on what you need and go from that point, but we feel pretty confident that the majority of people running a local business will benefit from any or even all of the following software.

Use the SCAMPER method (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Rearrange) to improve or transform existing ideas or products